Marketing is the preview of making the Sale. What’s the preview of marketing?
Finding who to sell to is the answer. So, where do we find these people who need our services? We can spend thousands of dollars in physical mailers, on-line ads, attempt to establish relationships with CPA’s, or do lunch and dinner seminars (maybe not do seminars for a while). All of these are a dice roll; sometimes they work and sometimes they don’t.
Time to find another Bird Dog.
Many of your clients are buying their Medicare plans from someone else. That someone else is having problems in his own market place because of Covid-19, competition, selling styles turned upside down, oppressive regulations, and testing. Plus, many Medicare agents do live seminars every year to meet new clients—but not this year. The typical Medicare Agent is frustrated and looking for other income streams. This agent can be your next marketing plan.
Ask For an Introduction.
Call your clients and simply ask who sold them their Medicare plan. The Medicare agent (your new bird dog) may have thousands of clients that need your help. Have a meeting with the Agent and offer a business partnership with commission split on annuity and life sales to their clients. TWH can help with advice about marketing plan ideas that help tie the new relationship together and make it easy to introduce your expertise. This model has absolutely worked for me and I’ll be glad to share how to set it up from start to finish!
Call me for the rest of the story!
800‐200‐9194, ext. 206
~ John Roberts
Marketing Director
VP, TWH Agency, Inc.
John Roberts
John is the TWH Agency Marketing Director. With over three decades experience as a Life and Health Agent/Broker, John is uniquely qualified to assist brokers and agencies in promoting their business.
